
Building Success on Solid Ground: Fundamentals That Sell
Join Gregory and Lesa Daniel for an immersive 5-hour journey that bridges the gap between fundamental artistic principles and successful portrait business. Building upon the foundational skills of color theory, composition, and lighting explored in Saturday's hands-on labs, this program demonstrates how these elements work together to create compelling portraiture that clients want on their walls. Through real-world examples and decades of combined experience, Gregory and Lesa will show you how mastering the basics isn't just about technical excellence—it's about creating art that sells. Whether you work in portraiture or landscape, you'll discover how solid fundamentals translate into powerful images and profitable sales, with special emphasis on how Lesa's expertise in client relationships and wall portrait sales completes the picture.
What Attendees Will Take Away:
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Understanding how color theory, composition, and lighting work together in real-world scenarios
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Techniques for creating wall-worthy portraits that command attention and investment
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Practical strategies for translating artistic excellence into sales success
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Methods for presenting and selling large wall portraits with confidence
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Real examples of how fundamental skills directly impact your bottom line

TBA
Topic Details Coming Soon
Makayla Jade, co-founder of The Harris Company, developed a brand distinguished by providing an elevated photo and cinema client experience, propelling the company by appealing to a niche clientele that places a high value on printed products & photographic art. Makayla Jade has been featured in major industry magazines & conferences, sharing techniques involving business systems, brand marketing, and unique approach to educating clients about the importance of print and investing in heirlooms through her newest endeavor, Printographers Society.
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