You Do You!
The Power of Personal Branding
Learn how to craft your authentic brand that reflects your signature style and attracts your ideal clientele.
Juliana Broste, “TravelingJules,” is a 12x Heartland Emmy award winning travel video journalist–a producer, shooter, writer, editor and host. Whether you spot her in front of the camera or behind the lens, you'll recognize this fierce female filmmaker sporting pink lipstick and an armful of camera gear!
When Jules is not holding a camera, you’ll find her on stage—delivering the keynote speech to a room full of content creators to awarding MICHELIN Stars to local restaurants. Maybe you’ve seen Jules emceeing and speaking at travel events like TravelCon, TBEX, and the Travel and Adventure Show and more! She’s also been spotted on TV at the airport and on her recurring Travel Tuesday TV segment on NBC KUSA 9News.
.png)
From Concept to Creation
This process-driven approach to green screen photography emphasizes intentionality, visual storytelling, and technical excellence. Rather than beginning with a background or location, we start with an idea—a narrative, emotion, or symbolic concept—and build every visual choice around that vision.
Using a green screen offers complete creative control. Lighting, posing, and perspective are thoughtfully aligned with the imagined scene. Subjects are photographed with the final composition in mind, allowing for seamless integration in post-production.
After a live shoot, we’ll walk through the editing process step by step—demonstrating how to transform a blank backdrop into a fully realized, emotionally compelling image. From matching lighting and scale to creating depth and atmosphere, students will gain insight into both the technical and creative decisions that bring a concept to life.
By the end of the session, students will leave with a clear overview of how to generate strong, story-driven ideas—and the tools to carry those ideas through from initial concept to polished final image.
Perseverance
We all encounter difficult situations—those seemingly impossible mountains that stand in the way of our goals. But in almost every case, the key to overcoming those challenges and achieving success comes down to one powerful trait: perseverance.
In this presentation, I’ll share three real-life personal experiences where perseverance was the deciding factor in reaching goals that, at times, felt completely out of reach. These were not easy journeys—they were filled with struggle, doubt, and emotion. But each one reveals the undeniable power of sticking with something, even when the odds seem stacked against you.
If you’ve ever faced a challenge that felt too big or a dream that felt too far away, then this program is for you.
Because here’s the truth: We only truly fail when we give up. And if we don’t? There’s no limit to what we can achieve.
Mark Campbell, M. Photog., Cr., CPP, API has been a studio owner since 1989. A Past president of both the Triangle Photographers Association and the Professional Photographers of West Virginia, he also served on the PPA Council for 9 years and has either chaired or served on several PPA committees, including (most recently) chairman of the By-Laws, Rules & Ethics Committee. Mark is also a PPA Approved Photographic Instructor and is currently the PPA President.
He teaches a variety of topics, including an inspirational program titled “Where Are You Supposed to Be?” which is based on his Amherst Media book “Inspire Yourself”, (published in 2018). It chronicles the evolution of his career from “documenter” to “creator” after a painful personal upheaval caused a massive change in his work - work that now has much more substance and meaning and includes his unique underwater work among other things.
He has presented programs for numerous professional photography groups throughout the US as well as Fine Arts Centers and school systems and has represented Epson in several capacities. He was the number one photographer in West Virginia’s 2002 print competition and his very first entry into PPA National competition, “Fisherman’s Wharf” appeared on the 2002 Loan Book cover. Since then he has won many competition awards including several Kodak Gallery and Fuji Masterpiece Awards. In 2005 Mark was presented with The National Award - PPA’s highest service award. He was also named WV artist of the year by the Professional Photographers of West Virginia for 2015.
BOOK YOUR TICKETS
Elevate '25 Photography ConferenceFri, Nov 07Radisson Hotel
Precon Class Elevate '25 - Lighting Portraits in Midday SunFri, Nov 07Radisson Hotel
Precon Class Elevate '25 - Creating the Perfect Commercial Client ExperienceFri, Nov 07Radisson Hotel
2025 Annual Awards CeremonySat, Nov 08Radisson Hotel