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PPC Workshop – The Business of Photography with Troy Miller – 7-22-23

Let’s be honest, running a business is not the most exciting part of being a photographer. However, without a good understanding of business, we are certainly doomed to failure. The list of business tasks is endless: taxes, insurance, websites, marketing, emails, and social media.

Fortunately, you don’t need to start from scratch. Troy, Marjorie, and Kiera are here to help guide you.

Learn how to turn your passion for photography into a profitable career. Troy will cover everything from pricing and contracts to marketing, websites, and branding. You’ll leave the workshop with a solid understanding of the industry and the skills you need to succeed, as well as a solid start on your own personal brand voice, contracts, pricing, and website direction.

This is a hands-on workshop with Troy, his wife Marjorie, and their daughter Kiera. Troy will discuss all aspects of the business, while Marjorie will address marketing, sales, and client relations. Kiera, as a graphic designer and production manager for a large, internationally distributed journal, will address websites, branding, and brand voice. Be prepared to take lots of notes, ask questions, show your website, and discuss any other business materials.

This workshop is highly interactive and provides a great opportunity for brainstorming. The more you engage, the more you will gain from the experience.

The one who asks the question is the one most likely to find an answer.

Some of what we will cover:


  1. The Good, Bad, and the Ugly

  2. Building a website from Scratch, WordPress or Squarespace

  3. Evaluation of your existing website

Building a brand

  1. What is a brand voice

  2. Finding your Brand

  3. Why it matters

  4. What’s your unique brand voice

  5. Evaluation of your existing brand


  1. How and what to charge

  2. Evaluation of your current pricing


  1. The difference between what they want and what they need

  2. How to answer the phone

  3. Communication methods

  4. Talking money

Please note: Due to the complexity of this class, it may not be possible for everyone to complete all the evaluations. Please prioritize the areas where you need the most guidance.

WHEN: Date: Saturday, July 22, 2023 Location: Castlewood Library, 6739 S. Uinta Street, Centennial, CO 80112 Time: 9 am -5 pm Cost: PPC / PPA / PPGCS Guild Member $149 Non-Member Cost: $199

PPC Fellowship Points: 1 PPA Continuing Education Merit for the full day. Attendees must attend the full day in order to get the continuing education merit.

About Troy:

Troy Miller as a creative has chosen wedding photography as his full-time profession for over 25 years. Having earned his Masters of Photography from PPA, he’s received numerous awards throughout his career.

Troy is a regular feature in the This Week In Photo community and does a regular live-streamed image critique with Frederick Van Johnson. When he’s not photographing brides, he can be found mountain biking or in his shop creating with other mediums such as metal, ceramic building furniture, or experimenting with fire.

Links & Social

Wedding Photography Instagram: ImageryConcepts Website:

Spicyjello Fine Art: YouTube: Instagram: Spicyjello Website:

Inland Empire Professional Photographers and Videographers (IEPPV) Website: YouTube:

TWiP Critiques: This Week In Photo Critiques PAC Artists:


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